“Image is Everything”- a phrase coined by Canon several years ago by Andre Agassi, the tennis player who endorsed Canon Rebel Cameras. I am not sure how effective their campaign was, but they may have been a little ahead of their time. This slogan may be more relevant today than ever. With increased competition for today’s consumer and business dollar every edge is needed in today’s market place. And as Canon would say Image is everything. And what type of image are you portraying. Would you spend hundreds or thousands of dollars on advertising material and use a point and shoot camera for you images. Many people don’t even read the print, yes print is important (specially when its a NO INTEREST UNTIL 2020) but it’s the pictures that catches a viewer’s eye on a brochure for example. Nothing starts a good first impression or image as a professional headshot, whether it is in corporate material, brochures, resumes, business cards (just ask a real estate agent) or even Facebook. Yes Facebook-Facebook is used as a business networking tool by many many people. Be careful what you print.
Nikon D700; Nikkor 70-200/f2.8 VR